British multinational alcoholic beverage company Diageo has appointed Anne Joy Michira as the new Marketing & Innovations Director for Diageo’s South, West & Central Africa (SWC) market.
She joins Diageo from Nairobi Securities Exchange (NSE)-listed brewer East African Breweries Limited (EABL) where she served as Marketing & Innovations Director from 1st May 2022.
Prior to that, Michira was the Head of Marketing – Beer for EABL where she led a team of award-winning marketers to building and growing some of East Africa’s biggest brands, revitalizing Tusker and Bell, awakening WhiteCap and strengthening Guinness across East Africa.
She also led EABL’s Spirits portfolio in Kenya, transforming the business.
“Anne Joy has been instrumental in growing and building some of our biggest brands in East Africa. Her work leading collaboration and partnership across East Africa has been phenomenal and we are sure she will take the same spirit to her new role,” said Mark Ocitti, Kenya Breweries Limited (KBL) Managing Director.
Michira has built an extensive commercial career spanning over 17 years, working in both trade & brand marketing roles.
She holds a Bachelor of Commerce (BCom) degree with a major in Finance from the University of Nairobi (UoN) and a higher diploma in Management of Information Systems from Kenya College of Accountancy.