KCB Bank Kenya has inked a partnership with global payments technology firm Mastercard to offer its premium and private banking customers a range of market-exclusive benefits, privileges, and experiences.
The deal is an important milestone for the lender as it eyes building a world-class offering for its high net-worth customers.
Through the pact, KCB will roll out the World Elite Exclusive Credit Card, which will be available in two categories for its high-net-worth customers.
World Elite KES Credit will cater to individuals who prefer transacting in the local currency (Kenya Shillings [KES]) while the World Elite USD Credit is designed for customers who have frequent transactions in the United States Dollars (USD).
Moreover, the Nairobi Securities Exchange (NSE)-listed lender has also unveiled the World Debit card which will offer exclusive benefits and privileges, ensuring personalized and tailored banking options.
“This exemplifies the bank’s commitment to innovation and giving its customers a delightful experience while fostering a robust cashless economy that benefits everyone,” said KCB Bank Kenya Managing Director (MD) Annastacia Kimtai.
“The cards set a new standard of excellence, providing unparalleled benefits and privileges that cater to the refined needs of our discerning clientele,” added Kimtai.
“We are confident that this offering will further elevate KCB Bank as the preferred choice for premium and private individuals seeking exceptional financial solutions.”
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The Exclusive World Elite card will offer a range of benefits including accelerated rewards earning rates and a dedicated 24/7 concierge team for travel arrangements.
Travelers will also get personalized recommendations, comprehensive travel privileges such as airport lounge access and preferential treatment at partner hotels and resorts worldwide.
Cardholders will also gain access to prestigious golf clubs and tournaments globally, as well as personalized financial advice and assistance from a dedicated relationship manager, ensuring the highest level of service and support.
“This partnership showcases our shared commitment to innovation and providing unparalleled financial solutions to customers in the Kenyan market. The Exclusive World Elite Credit Card combines the global expertise of Mastercard with KCB Bank’s local market knowledge to deliver a truly remarkable banking experience,” said Shehryar Ali, Senior Vice President and Country Manager for East Africa and Indian Ocean Islands at Mastercard.
“We are confident that this offering will exceed the expectations of customers in Kenya, providing them with unrivaled privileges and benefits giving them a truly priceless experience,” added Ali.
The World Elite Credit Cards come with enhanced daily and per transaction limits to improve the user experience and avoid any inconveniences for the clients.
This collaboration further strengthens KCB’s position in the market and solidifies its commitment to delivering world-class financial services that reward customers for their business and loyalty.
The move comes as the latest research indicates that Kenya’s cards and payments market volume reached Ksh7.42 billion in 2022 and is expected to achieve a Compound Annual Growth Rate (CAGR) of more than 17 per cent by 2026.