The Kenyan Food Event Expo, a culinary event in the Nairobi, started this week, with industry leaders emphasizing the critical role of technological innovation in driving growth and enhancing the customer experience within the country’s thriving food and beverage sector.
According to Angela Kinyua, Managing Director of Montgomery Group EA, the event’s organizers, embracing new technologies will be instrumental in propelling revenues and maintaining the region’s competitive edge. “We are thrilled to host the Kenyan Food Event and provide a platform for showcasing the incredible culinary talent and diversity that East Africa has to offer. This underscores the importance of innovation in meeting market demands and boosting revenues,” she stated.
The Expo celebrates Kenya’s vibrant food scene and provides a platform for food enthusiasts, professionals, and renowned chefs to connect and showcase their passion for cuisine. Over 50 companies are participating in this year’s event, emphasizing the need for technological advancements to maintain and enhance the competitiveness of the region’s food and beverage industry.
Industry data reveals that Kenya boasts over 3,800 restaurants as of early 2024, with growth slowing compared to pre-pandemic levels. However, the industry players revealed that the country’s food production is projected to hit $13 billion by 2026, while beverage sales are expected to reach $3.5 billion.
Additionally, the restaurant delivery market is anticipated to grow significantly, with a projected compound annual growth rate (CAGR) of 9.44 percent from 2024 to 2028, underscoring the importance of adopting innovative solutions to cater to evolving consumer preferences.
“The growth in beverage sales and the restaurant delivery market underscores the need for continuous innovation to sustain and enhance sector performance,” noted an industry player.
According to the Economic Survey of 2024 by the Kenya National Bureau of Statistics (KNBS), the accommodation and food services sector grew by 26 percent in the third quarter of 2023, a notable increase from 2022. This positive trend highlights the industry’s resilience and the potential for further expansion through the integration of cutting-edge technologies.
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